SEO Training

Our SEO training is a cost effective way for small businesses and entreprenuers to raise their business website search engine ranking. By attending this course you will understand how to use the numerous tools and techniques to get to the top of the search engines. We can work with your web design or product sales & marketing teams to raise their SEO awareness and capability, through our SEO training service. And for large companies we can deliver bespoke training at client premises. Training Goal & Learning Objectives Our goal is to train each delegate in capabilities they require to create well-optimised page copy, suitably structured, and to promote this content through market leading link-building and Web 2.0 promotion techniques. After completing the SEO training course attendees will be able to: Understand how search engines work, their market share and key differences Use The 7 Step Model to organic SEO and paid SEM Use the KOI Method for Keyword analysis (weighting popularity & competition) Understand Keyword deployment principles of prominence, proximity and density Tackle Domain name, file name and URL optimization Effectively use Meta-data, title tag and heading tag optimization Use Page, alt & internal link text optimization Benefit from Link building techniques & resources (including search engine & directory submissions) Take advantage of Web 2.0 link & tag baiting techniques (including blogging, online PR, article submission & more) Select match drivers, optimise ad text, create optimised landing pages and manage bids & PPC campaigns Understand local search optimisation techniques (Google Maps, Yahoo! Local, etc.) Use ongoing rank & traffic monitoring (including use of campaign parameters and Google Analytics) Each attendee (from just one intense day of training) will go away with all the skills and techniques they need to get started on a professional SEO campaign or career.